STAN HANSEN

• • Hospitality  • •

Book Stan
Stan Hansen - Hospitality Marketing Specialist
DO YOU KNOW THE SECRET?

SHH...

There is a secret weapon that restaurants, special event venues, breweries, and hotels have been using to "sharpen" their marketing plans... the secret is Stan Hansen Hospitality.

Who is Stan Hansen? 
Stan is an award-winning brand marketer. He helps hospitality brands stand out by combining data-driven digital marketing with brand strategy and “cutting-edge” design.

Stan Hansen Beer Bottle Design Red Ale
GET TO KNOW ME!

MEET STAN

Stan Hansen is a strategic marketing professional, who has spent his career driving brand growth and creating innovative campaigns in the hospitality industry. His expertise spans digital marketing, brand management, and campaign execution. He has experience with food-service companies of all sizes from global food-service contract management companies to mid-sized catering companies to small businesses.

About Stan Hansen

SKILLS

Brand Management

Optimize agency partnerships to align with brand goals and maximize ROI. Stan can streamline workflows to improve efficiency.  

Menu Design, Optimization,
and Recipe Costing

Get strategic with your menus! Stan can menu engineer to move eyeballs to the most profitable menu items. Learn why you should be ignoring food cost percentages.

Brush Icon

Logo Design and Digital Marketing

Stan creates impactful logos that enhance brand identity. Whether it is for your main company logo, or a brand for a conference or special event.

Food Photography

62% of planners are more likely to book if they see your food instead of a stock image (that they have seen on ten other websites).

Sales Training & Development

Stan produces rock stars that drive Ferrari's (or modestly priced mid-sized SUV's, because that's not a reasonable choice for families).

Marketing Data Analysis

Stan excels at uncovering hidden insights, gold nuggets, and gems within  your marketing data. Stan sees the "ah-ha" moments in the data that drives insight.

Content Development and Strategy

Stan creates content strategies that engages audiences and drives results. He optimizes content for calls-to-action that lead to more bookings.

Agency Management

Are your agency partners delivering on the promise of the initial sales deck? How do you know? Stan creates KPI's that keep agencies honest.

Email Marketing

Know the difference between retargeting, remarketing, and bounce-back email marketing. Stan knows how to automate to produce sales.

>100

Brands represented in Catering, Restaurants, and Special Event Venues

19

Years in the hospitality marketing
industry

13

Promotions featured on news segments

>10

Websites launched for Hospitality Brands

PRAISE

Two of Stan’s many strengths are digital marketing and analytics, both of these assets really assisted with transforming the marketing department.

Rebecca Colaianni

Director of Sales
TripleShift Entertainment

Stan is creative, resourceful, and incredibly responsive. Working with him felt like having a secret weapon—he’s always two steps ahead and somehow makes even the most complex projects seem effortless.

Laura Wrasman

Chicago Style Weddings

Stan has consistently demonstrated deep expertise in brand building—his work has shaped brands I’ve admired for years. But what truly sets Stan apart is his ability to combine technical knowledge with actionable insight.

Matthew Green

VP Marketing
Corky's Catering

We had a successful event and as an events and hospitality professional, I can say that it would be tough to find someone better to work with. He is knowledgeable in his field and a good person all-around. If you have the chance to work with Stan, I highly recommend it!

Jessica Dalka

Chicago Planner Magazine

BRANDS STAN HAS ROCKED

Brands that Stan Hansen has worked for.

MY WORK

Below is a small sampling (of over 1000 projects) of some of Stan's favorite work. These projects have either won awards, been featured on the news, or just have a warm spot in Stan's heart. All of them have enhanced the brand reputation of the companies Stan has worked with.
BRANDING

BELUGAS & BOWS
OPEN HOUSE

OUTDOOR SIGNAGE AND DESIGN

CHICAGO FIRE STADIUM REFRESH

LOGO DESIGN AND PROMOTION

NEON NIGHTS EVENT SERIES

BRAND RELAUNCH

BROWNSTONES CAFE BRAND AND SIGNAGE

BAR DESIGN AND REFRESH

BRAIN BAR AT
MSI CHICAGO

branded promotional event

REVENGE OF THE 5TH - STAR WARS PROMOTION

PROMOTIONAL CAMPAIGN

SUPERFOODS
PROMOTION

VIDEO AND SOUND EDITING

PIVOT ROOM 
HYPE VIDEO

POP-UP STATION

BRAISE & BARREL BBQ 
STATION

FOOD PHOTOGRAPHY

STAN'S WORK BEHIND THE CAMERA
"Make no little plans.
They have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency. Remember that our sons and grandsons are going to do things that would stagger us. Let your watchword be order and your beacon beauty.
Think big."
-Daniel Burnham, Chicago Architect

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